Andrea Brimmer: “The Importance of Being Brave in Marketing” | Talks at Google

11th June 2018

In this Talk, Chief Marketing and Public Relations Officer of Ally Financial, Andrea Brimmer, discusses how she joined Ally Financial at the height of the financial crisis when the company faced intense challenges – transitioning from its roots as a captive auto finance company, while also launching the first-ever online-only deposits franchise, Ally Bank.

Andrea also dives into what it means to be a influential c-level leader in a historically male-dominated industry, while being brave and standing ground on brilliant ideas, even if they make others nervous.